The Prologue
Last year my friends from DC shoes were in Montreal for some product meetings and we made plans to possibly meet up in the city for some drinks. We met up that night in their hotel and my friend Hommy Diaz, Global Lifestyle Merch & Design Manager showed me some new items they had coming out in the spring. He pulled out a smooth looking black shoe out of his bag that he called THE STUDIO.
The silhouette of this shoe and material story really sparked my interest. I felt like it was a great departure from what I knew of DC shoes. It looked classic, felt great and the minimalistic branding got me really interested in telling this story. I got really excited when I saw the Black Studio shoe, so I guess Hommy neglected to tell me about the several other great color ways. After he pulled all of them out of his bag, I knew I had to share this story with all of you about the Bounce Suede material, the heritage Pill branding and 7 colors to represent the 7 point star in the iconic DC logo. And I knew I could not do it alone. So I decided to enlist several friends that I respected to help me tell the Studio shoe story.
I decided to call upon 6 Cultural participants that I know and respect to help me tell this story through a visual essay that I call MY STUDIO SESSION. I chose these individuals based on their involvement in creating original content, passion for photography and good taste. I thought it would be a great idea for them to interpret their vision of the shoe through imagery and visuals. As content creators and cultural participants we often use the world as our STUDIO when documenting our lives and or creating content online. I wanted to take it a step further and have these well-respected individuals pick a colour that resonated with them and go out into the world and use THE STUDIO DC Life shoe as their personal subject.
In this visual essay you will see the vision of Joshua Kissi, Vincent Tsang, Eric Johnson, Phillip Annand, William Yan, Sean Quincy and yours truly Marcus Troy.
Welcome to our Studio Session presented by DC LIFE.
The Studio features Bounce Suede which keeps the shoe clean and fresh by letting water, dirt, grime, and even spilled drinks in the club bounce off without leaving a mark. The bounce also minimizes pesky instep creases. On the inside, The Studio is lined with a heather poly cotton blend that’s soft enough to be worn with or without socks. A custom rubber vulcanized sole displaying our DC Pill Pattern™ along the top line of the sidewall tape rounds out The Studio—a tonal application an interpretation of the common top line stitch detail substituted with the DC heritage branding. To complete the aesthetics each shoe comes with a leather lace to match the Bounce Suede and a second cotton lace to match the sole.
